October 30, 2014
Earlier this month, Royal Interactive Studios brought in an 8-piece mariachi band for the BOOK OF LIFE digital campaign,#MARIACHIMYTWEET. The band selected songs from tweets sent into the Book of Life Movie Twitter account and “mariachi-fied” them, filmed it, and sent back out to into all social media channels. Cast members like Ice Cube and Channing Tatum tweeted in funny statements like “Lets Do This” and...
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